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Services
Service quality is a measure of how an organization delivers its services compared to the expectations of its customers. Customers purchase services as a response to specific needs. They either consciously or unconsciously have certain standards and expectations for how a company's delivery of services fulfills those needs. A company with high service quality offers services that match or exceed its customers' expectations.
✓ Reliability ✓ Tangibility ✓ Empathy ✓ Responsiveness ✓ Assurance ✓ Cost-effectiveness
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